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Linocut design for Etape Loch Ness bags

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The Etape Loch Ness cycling event is now a popular fixture in the UK sportive calendar. I was commissioned by JBT Distribution who are one of the sponsors, to produce a design for a goodie bag that is given to all Etape finishers. The bag is a great wee all purpose gym bag and is reusable, so hopefully will be kept and used by everyone again and again.

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The main image was hand printed from two large linocut blocks ( the lorry and the hills) and three stamps of cyclists. All were hand carved.  The print was scanned into photoshop where the Etape logo was added.

 

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The image was sent to be printed onto 5000 bright green gym bags-I chose the colour because it’s very visible on the road. 

Emma Jones